Privacy Policy

1. Company Information

Square Real Estate DOOEL
Miroslav Krzela 56,
Skopje, North Macedonia
Email: office@square.mk

Square Real Estate is a real estate agency specializing in mediation for the purchase, sale, and rental of properties.

2. Types of Data Collected

We do not directly collect or store any personal data from users of our website unless they reach out to us directly through email. However, our website uses third-party analytics tools, including Google Analytics and Meta Pixel, which automatically collect certain information about users to help us understand how our website is being used. This data may include:

• IP addresses: to understand approximate user locations.
• Browsing behavior: to see which pages are visited, for how long, and in what sequence.
• Device information: such as browser type and operating system, to improve compatibility.

Important Note: We do not personally store or retain this information; it is managed by third-party providers (Google and Meta). For more details, please review the privacy policies of Google and Meta Pixel.

3. How Data Is Collected

We collect limited personal information directly when a user submits a contact form on our website. This form allows users to share their:

• Name (users may enter any name of their choice)
• Phone number
• Email address

We do not use any third-party login options, such as social media logins, for data collection.

Additionally, our website employs Google Analytics and Meta Pixel to gather general usage data, such as browsing behavior and approximate location. This data helps us understand website usage trends but is not stored by us personally.

Cookies Statement

Our website uses cookies to enhance your experience, provide analytics, and show personalized advertisements. Below is an overview of the types of cookies we use:

1. Essential Cookies
   These cookies are necessary for our website’s core functions, such as maintaining your login session and remembering your preferences.

• Examples include session cookies like PHPSESSID and wordpress_test_cookie.

1. Analytics Cookies
   These cookies, managed by Google Analytics, help us analyze website traffic and understand user interactions.

• Examples: _ga, _gid, _gcl_au.

1. Advertising and Targeting Cookies
   Google and Meta Pixel use these cookies to personalize advertisements and measure their effectiveness.

• Examples: __Secure-3PAPISID, _fbp, _fbc, NID.

1. Functional and Preference Cookies
   These cookies remember your preferences, such as language settings, to enhance your experience on our site.

• Examples: wp-wpml_current_language, cmplz_preferences.

Managing Cookies
You can manage your cookie preferences through your browser settings, where you can delete cookies or block certain types.
For more information on third-party cookies, please refer to the privacy policies of Google and Meta Pixel.

5. Purposes for Data Collection

We collect and use data for the following purposes:

• Marketing: To promote our services and increase visibility, we use targeted advertising on platforms like Google and Meta.
• Analytics: Through Google Analytics, we gather insights into website traffic and user behavior to improve the overall experience.
• Personalization: We may use data to display content relevant to users based on general preferences.
• Service Improvement: Data helps us refine our website, making it more intuitive and valuable for users.

We use Google search campaigns to enhance our presence in search results and Meta traffic and awareness campaigns to reach wider audiences effectively.

6. Third-Party Sharing

We do not share your personal data with any third-party partners beyond the services we use to analyze website usage and run our advertising campaigns. Specifically:

• Google Analytics: We use Google Analytics to gather information on website traffic and visitor behavior to improve our website’s functionality and user experience.
• Meta Pixel: This tool helps us measure the effectiveness of our awareness and traffic campaigns on Meta platforms.

We do not use email marketing, nor do we share user information with any other advertising networks or marketing partners.

Opting Out
Users can opt out of Google Analytics tracking through Google’s opt-out tools and can adjust ad preferences within their Meta account settings.

7. Data Retention and Security

We do not directly store or retain any data from users of our website. All data collected through our site is handled by third-party services, specifically Google Analytics and Meta Pixel. These platforms retain data according to their respective policies, which can be reviewed at Google’s Privacy Policy and Meta’s Privacy Policy.

We do not download, transfer, or store any of this data ourselves, ensuring that all collected information remains securely managed by Google and Meta.

8. User Rights

As a user of our website, you have certain rights regarding your personal data under applicable data privacy laws, even if we do not directly store or manage this data ourselves. The rights you may have include:

• Right to Access: You may request information on what data Google Analytics and Meta Pixel collect through your interaction with our website.
• Right to Rectification: If any data collected by third parties about you is inaccurate or incomplete, you may request corrections directly with the third-party platforms.
• Right to Erasure: You have the right to request that any data collected through your interactions with our site be deleted. This request would be managed through Google or Meta, as we do not store any data ourselves.
• Right to Withdraw Consent: You can withdraw your consent for tracking and data collection at any time by disabling cookies, using Google’s opt-out tools, or adjusting your Meta ad preferences.
• Right to Restrict Processing: If you wish to limit the data processing activities of Google or Meta, you may adjust your browser settings or use privacy controls provided by these platforms.

Exercising Your Rights
If you need assistance exercising these rights or have questions about data collected via our website, feel free to contact us at office@square.mk. We will help guide you through the process with Google or Meta as needed.

9. Notification of Changes

We may update our Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will notify users by displaying a notice on our website. We encourage you to review this policy periodically to stay informed about how we are protecting your information.